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Tanning Season
30
Jan

PREPARE FOR THE TANNING SEASON

Have you done everything you need to do to prepare for the 2018 season? Here are a few tips to help you with indoor tanning season preparations.

HERE ARE THE ABSOLUTE NECESSITIES FOR SEASON:

  • Deep clean the tanning beds and booths.
  • Re-lamp all those tanning units.
  • Order all tanning lotions and plenty of Twilight Teeth! Also, grab Twilight Teeth’s newest sales tools while they last!
  • Get your marketing in place…Promote, Promote, Promote!

And, there’s much more to do! Here is a rundown on preparing for the tanning season…

WELCOME/RECEPTION AREA

Do you have plans to update your tanning salon’s reception area for peak season? This shows your clients that you’re reinvesting in them. You could paint the interior and add new decor. You may want to add new retail sales items to the lobby area to displays. Colorful and stylish changes to the reception area can help to draw your clients eyes to retail products they didn’t notice before.

EMPLOYEE TRAINING

Add to your season preparations employee product training and going over what you want your employees to sell. Every salon owner must make sure their employees can fully explain all the salon’s services. For more information about Twilight Teeth visit us for a list of commonly asked questions. Employees are the first or second impression that clients get when they walk through your salon’s doors so make sure your staff is fully prepared with information, experience, and a smile.

SALON SERVICES & PRODUCTS

Look at your service goals for this season, then plan accordingly. Most point-of-sale systems offer a report to remind you how many services your salon sold in a certain time frame. With that report, you can see which services you can expect to be your top sellers and order the needed materials and supplies from your distributor. Ask your distributor for bulk rate pricing, and always remember to build in the delivery time into your orders.

MARKETING/PROMOTIONAL ITEMS

Season is the best time to conduct a complete inventory of all your promotional items such as brochures, business cards, flyers, etc. Make sure to have more printed so you have them on hand to market your salon. You also should do a full inventory of office supplies, such as pens, gift cards/certificates, printer paper, and ink. Remember to obtain Twilight Teeth’s newest tent cards and window clings to increase your profits.

GOOD LUCK!

This is the time of the year we’ve all been waiting for. Yes, the peak tanning season is a busy time, but it also can be a successful time for tanning salon owners. Be sure you’re prepared by finishing all the things on your salon’s to-do list and complete the tasks outlined above.