Here are some tips to help you improve your teeth whitening business, but first let’s talk about your customers…. If you step back to look at it, teeth whitening isn’t really a procedure – it’s more like a dopamine trigger with staying power. Think about it. When your client leaves your salon, what’s the very first thing they’re going to do when they get to their car? Turn the ignition? Nope. They’re going to re-direct their rear-view mirror to look at themselves … crack a smile, laugh in delight and say out loud, “Wow, I look great!” And they’re going to maintain that feeling for months on end – because of you.
A new smile helps people feel more confident in their own skin – it’s an immediate boost to the soul. And it’s a gift that you, their salon, gave to them. Once you’ve done that, you will have earned a customer for life. Want this to happen more often? First, you’ve got to understand the appeal.
Talk Benefits, Not Features
Our smiles create an immediate, subconscious, visual impact on the people we meet. In fact, according to an American Academy of Cosmetic Dentistry Survey, 99.7% of all adults believe a smile is an important social asset, with 96% of adults stating an attractive smile makes a person more appealing to members of the opposite sex, and 74% believing an unattractive smile can interfere with career success. When respondents were asked, “What would you like to improve most about your smile?” The most common response was whiter and brighter teeth. So, there’s your opening to talk benefits; go for it.
Ask your clients about what’s going on in their lives. “Heading back to college in the fall?” “Getting married soon?” “New job?” Each of these conversations lends themselves to a discussion about whitening. With practice and a plan for how you would personally like your staff to weave Twilight Teeth into these conversations, you’ll have some great talking points in no time. Your goal in these conversations should be to allow your clients to see themselves as a good candidate for Twilight Teeth because of how it can affect the way they feel about themselves, and are perceived by others. And, while this might not seem like the easiest thing in the world to accomplish, there are ways to warm up the crowd.
Make Teeth Whitening Real
Use photos and testimonials throughout your salon to capture the attention and curiosity of clients coming in for their regular tanning appointments. Also, make it known the before and after photos, and testimonials, are from your clients – this matters. People want to know this is work you have done. So, develop a system that works for you, and show off a bit!
And, while you’re at it, are you whitening yourself? Why not put pictures of yourself and your staff up on the wall too? The typical consumer is going to wonder if you’re taking your own medicine, so don’t hold back.
Communicate To Your Broader Client Base
With the advent of social media tools like Facebook and Instagram you can communicate about Twilight Teeth and the benefits of teeth whitening to your entire client base, not just to clients you’re seeing this week. Many of them don’t know you offer the service, how quick, easy, and safe it is, or how affordable it can be. Reaching them via social media, an email newsletter or even a seasonal postcard promotion can be a great and cost-effective way to stimulate demand. In many instances, a whitening offer can even help you reactivate clients who haven’t been responsive to your recall efforts.
It’s almost silly how something as simple as enhancing the color-shade of a client’s teeth can add so much to your bottom line, and so much to a client’s life – embrace it, and keep clients coming back – and to you alone! Contact your favorite distributor today to stock up on Twilight Teeth supplies!