Twilight Teeth is one of the most effective up-sells for your salon as it turns your tanning beds into teeth whitening machines, and is a great way to boost summer sales! When your client uses Twilight Teeth and leaves your salon, what’s the very first thing they’re going to do when they get to their car? Turn the ignition? Nope. They’re going to re-direct their rear-view mirror to themselves … crack a smile, laugh in delight and say out loud … “Wow, I look great!”
A new smile helps people feel more confident – it’s an immediate boost to the soul. And it’s a service that you provided to them. Once you’ve done that, you will have earned a customer for life. Want this to happen more often? First, you’ve got to understand the appeal.
Talk benefits to your clients
Ask your clients if they have ever tried UV teeth whitening before. Your goal in these conversations should be to allow your patients to see themselves as a good candidate for whitening because of how it can affect the way they feel about themselves, and are perceived by others.
Our smiles create an immediate, subconscious, visual impact on the people we meet. In fact, according to an American Academy of Cosmetic Dentistry survey, 99.7% of all adults believe a smile is an important social asset, with 96% of adults stating an attractive smile makes a person more appealing to members of the opposite sex, and 74% believing an unattractive smile can interfere with career success. When respondents were asked, “What would you like to improve most about your smile?” the most common response was whiter and brighter teeth. So, there’s your opening to talk benefits; go for it.
Let them know about your whitening service
The advent of social media can allow you to communicate about the benefits of teeth whitening to your entire client base, not just to clients you’re seeing this week. Many of them might not know you offer Twilight Teeth, how quick, easy and safe it is, or how affordable it can be. Reaching them via social media, an email newsletter or even a seasonal postcard promotion can be a great and cost-effective way to stimulate demand.
It’s almost silly how something as simple as enhancing the shade of a patient’s smile with Twilight Teeth can add so much to your bottom line, and so much to a client’s life.